By Cristina Fernández Pereda
It’s easy to find salmon; look in any supermarket. It comes to us from Chile, where it is mass-produced. They produce it in the South and we consume it in the North. The same is true of the Argentinean soy, the Columbian flowers or the sugar from Latin American countries.
These four products will be controlled at the retail level by the creators of the project, No Te Comas el Mundo (Don’t eat the Entire world)—an initiative put forth by Veterinaries Without Frontiers, Ecologist Action, and the International Debt Observatory of the United Nations. It aims to raise awareness about the consequences of the consumerism of the countries in the North on the societies and environment of the South.
To awaken the consciences of the consumers, this company will follow four real cases from the whole sale production in the South until they arrive to the North. The chronicle will include the production establishments, the work conditions, the influence of multinationals in those countries, and the consequences of the trade for the people and the environment.
Production that targets large markets implies, in the South, the exploitation of many workers who find themselves compelled to surrender before the multinationals. This is not only a question of work. Many have seen how these companies have appropriated the most fertile lands. The first consequence is forced immigration: without land to cultivate, they lose their way of life. Afterwards comes the impoverishment of the people and the destruction of ecosystems.
The campaign, No Te Comas el Mundo (Don’t eat the entire world) links the “social and environmental consequences of these products in the South with our daily life and consumer habits” en the North, said Ferrán Garcia, coordinator of the project. He added, “we are piling up an ecological debt in those countries.”
The concept of ecological debt refers to the unequal exchange between North and South. The debt is based on the fact that the production model that the North imposes on the South has horrible consequences on the environment.
That’s the Chilean Case. The massive production of salmon provokes the degradation of lakes or coastal areas and the communities of traditional fishermen have to relocate. However, the benefits of the sale or exportation of salmon do not remain in Chile. The Chilean workers barely benefit from this business.
One of the proposals of the campaign is to make the consumer more conscious of what he buys. If the consumers of the North demand information about the origin of the products and how they arrive on the market, we would be taking the first step toward equality.
In fact it may be that the systems of production are the same in the North as in the South. The growth of the more developed countries has imposed this on the rest of countries. But, we, consumers are not all equal. Neither are the workers. Equality should also begin with adequate work conditions, safe conditions, and the protection of the environment.
In conditions of equality in the market, the countries o the South would have the opportunity to commercialize their products of their own companies. That way they wouldn’t see how the multinationals carry the resources from the South up North. The South would use those resources for their own benefit, whether they export or not. But, it is the South that would choose the final destination of the products.
The campaign, “No te comas el Mundo,” wants to demonstrate that the first step in this fight is also the consumers’ responsibility. Perhaps when they are done in two years, we will be closer to the moment when the stores in the North no longer offers products that the South can trade but that its people cannot buy.
One Way Or Another 